About Me

Web developer with 15+ years of experience

I’m a web developer from Serbia, currently based in Sofia, Bulgaria.

Most of my life i was in IT, in one shape or another. I spent most my career building websites, web applications, and digital platforms, from custom CMS development and large-scale content websites to business applications and modern headless architectures.

From Freelancing to Large-Scale Platforms

I started as a freelancer, building custom websites, themes, and extensions, with a strong focus on Joomla development. Those early years gave me a solid understanding of how content management systems work under the hood.

Later, I joined a Netherlands-based company, where my work shifted toward larger and more complex projects. Using PHP and ProcessWire, I developed portals, directories, and classified platforms that required custom data structures, integrations, and scalable architectures.

Business Applications & Custom Development

After returning to freelancing, I expanded into WordPress and WooCommerce while focusing on business logic and process automation. Alongside websites and e-commerce projects, I built custom CRM and ERP-style applications based on requirements and specific needs.

This stage of my career reinforced an important lesson: software should solve business problems, not just look good.

Today

Today, I continue to work as a contractor, partnering with companies that need an experienced developer who can bridge development, infrastructure, and business requirements. My primary engagement is with a fintech company, where I lead websites team and contribute to architecture, deployment and technical strategy.

My work includes:

• Leading a team of developers to build and maintain custom websites.
• Building modern web architectures using Headless WordPress, Astro, React, and Tailwind CSS, or sticking to Vanilla JavaScript when performance is the priority.
• Managing Headless CMS infrastructure. Azure DevOps and Docker deployments with CI/CD pipelines to ensure stable, predictable code releases.
• Bridging the gap with Marketing by handling deep integrations for GTM, Tracking and Analytics, ensuring our data and tracking are as solid as our code.
• Maintaining technical foundations, which includes managing legacy scripts and building custom JavaScript SDKs to power the landing pages used on big scale campaigns and projects.

I’ve seen the web evolve from basic CMS themes to modern, decoupled architectures. Whether I’m writing raw PHP/JavaScript or managing a deployment pipeline, my goal remains the same: building fast, reliable, and functional software.